Privacy Policy

Last Updated: March 7, 2026

At TrackTour ("we," "us," or "our"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our live event tracking platform, including our website (tracktour.app) and mobile applications (collectively, the "Service").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Service.

1. Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Register for an account: Name, email address, password, and account type (event organizer or participant)
• Create or participate in events: Display name, event registration details, and optional message to organizers
• Contact us: Any information you provide when contacting our support team
• Make payments: Billing information (processed securely through our payment processor, Stripe)

1.2 Location Data

When you participate in an event and activate tracking, we collect:

• Precise GPS location: Latitude, longitude, altitude, and accuracy
• Speed and heading: Your current speed and direction of movement
• Timestamp: The time each location point was recorded
• Battery level: Device battery information to help manage tracking efficiency

Important: Location tracking is only active when you explicitly start tracking for a specific event. You have full control over when tracking starts and stops. You can stop tracking at any time.

1.3 Automatically Collected Information

When you use our Service, we automatically collect:

• Device information: Device type, operating system, browser type, and version
• Usage data: Pages visited, features used, and interaction patterns
• IP address: Your IP address for security and analytics purposes
• Cookies and similar technologies: See our Cookie Policy below

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide Our Service

• Enable real-time event tracking and display participant locations on maps
• Manage user accounts and authenticate users
• Process event registrations and participant approvals
• Generate tracking statistics and event analytics
• Facilitate communication between event organizers and participants

2.2 To Improve Our Service

• Analyze usage patterns to improve features and user experience
• Troubleshoot technical issues and optimize performance
• Conduct research and development for new features

2.3 To Communicate With You

• Send service-related notifications and updates
• Respond to your inquiries and support requests
• Send event-related notifications (if you're registered for an event)
• Provide important security or policy updates

2.4 For Safety and Security

• Detect and prevent fraud, abuse, or illegal activities
• Enforce our Terms of Service
• Protect the rights and safety of our users

3. How We Share Your Information

3.1 Public Event Information

When you participate in an event with tracking enabled, the following information is publicly visible to anyone viewing the event:

• Your display name (as set in your participant profile)
• Your current location (while actively tracking)
• Your tracking statistics (distance, speed, duration)
• Your participant avatar (if uploaded)

Note: This information is only visible during active tracking sessions and for events you've chosen to participate in.

3.2 Event Organizers

Event organizers can see:

• Your registration information (name, email, message to organizer)
• Your tracking data for their events
• Event participation statistics

3.3 Service Providers

We share information with trusted third-party service providers who assist us in operating our Service:

• Hosting providers: For infrastructure and data storage
• Payment processors: Stripe for payment processing (they have their own privacy policy)
• Email services: For sending transactional emails
• Analytics providers: For usage analytics (anonymized where possible)

These service providers are contractually obligated to use your information only as necessary to provide services to us and in compliance with this Privacy Policy.

3.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or legal processes).

3.5 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

4. Data Retention

We retain your information for as long as necessary to provide our Service and fulfill the purposes described in this Privacy Policy:

• Account information: Retained until you delete your account, plus 30 days
• Location data: Retained for the duration of the event plus 2 years for historical tracking data
• Event data: Retained for 2 years after event completion
• Analytics data: Retained for up to 2 years in aggregated, anonymized form

After these periods, data is either deleted or anonymized so it can no longer be associated with you.

5. Your Rights and Choices

5.1 Access and Portability

You have the right to request a copy of your personal data in a structured, commonly used format.

5.2 Correction

You can update your account information at any time through your profile settings.

5.3 Deletion

You can request deletion of your account and associated data. To delete your account:

1. Email us at privacy@tracktour.app with your request
2. We will process your request within 30 days
3. Some data may be retained as required by law or legitimate business interests

5.4 Tracking Control

You have complete control over location tracking:

• You must manually start tracking for each event
• You can stop tracking at any time
• You can withdraw from events to prevent future tracking

5.5 Communication Preferences

You can opt out of promotional communications while continuing to receive essential service-related emails.

6. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption: Data is encrypted in transit using HTTPS/TLS
• Access controls: Limited access to personal data on a need-to-know basis
• Secure storage: Data stored on secure servers with regular security updates
• Password protection: Passwords are hashed and never stored in plain text

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Children's Privacy

Our Service is not intended for children under 13 years of age (or 16 in the EU). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

For events involving minors, we require parental consent and recommend that parents or guardians manage the tracking accounts.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from those in your country.

We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

9. Cookie Policy

We use cookies and similar tracking technologies to enhance your experience:

9.1 Essential Cookies

Required for the Service to function (authentication, security, preferences)

9.2 Analytics Cookies

Help us understand how users interact with our Service (Google Analytics, anonymized)

9.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling essential cookies may impact functionality.

10. Third-Party Links

Our Service may contain links to third-party websites or services (e.g., charity donation pages). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending you an email notification (if you have an account)
• Displaying a prominent notice on our Service

Your continued use of the Service after changes become effective constitutes your acceptance of the updated Privacy Policy.

12. Your California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request disclosure of personal information collected
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: We do not sell your personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights

To exercise these rights, contact us at privacy@tracktour.app.

13. European Data Protection Rights (GDPR)

If you are in the European Economic Area (EEA), you have specific rights under the General Data Protection Regulation (GDPR):

• Right to Access: Obtain confirmation that we process your data and request a copy
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data (right to be forgotten)
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at privacy@tracktour.app. You also have the right to lodge a complaint with a supervisory authority.

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